Avocado_mattress_promo_code.webp

The Experience Room
Info & FAQs

This document is to be a source of information on what the experience room is, how it operates, & what to do with issues that might arise. 

Don't see the information you need? Contact us. +1.661.714.5823 or info@hiddenlemons.com

 

What is the Experience Room?

The Experience Room is a way to introduce customers to the brand of avocado through an immersive 4d experience.

Created by Alex M. Calle, of hiddenlemons, this art installation envelopes guests in the look, feel, and world of Avocado through the choreography of five main effects.  

Effects that are used in the experience are:

 - Lighting

 - Projection

 - Scent (hypoallergenic and oil free)

 - Sound

 - Movement (through the bed)

Credits:

Creative Direction: Alex M. Calle

Art Direction: Francesca Nicolas

Sound Design / Show Control Design: Fernando Vasquez

Lighting Design: Martha Carter

Projection Content Design: Yee Eun Nam

Projection System Design: John Costa 

Project Management: Ellen Boener

How was the Experience Room created?

A note from the creator,

 

This was the poem I wrote to start the process of creating the main experience for Avocado; it became the bible on which we created the show.

Hope you enjoy. 

Learning to dip into the pool

Calm, Tranquil, Still

House 1/2, we serenely dive into the abyss

 

Into the Void; we breath; our lights dim

Fading, breathing, pace

Our pace establishes 

 

Shadow plays in our head

Zooming to welcome a frosted depth 

Safe, complex, but safe 

 

We are blown out marching our breathing 

An ebb and flow of sorts

As plants grow within, dance to a tango 

Themselves at first, they are joined by rain

 

Leafy, lush, ivy flows 

The rains, light pitter patter, expands

Growing in depth and breath

A heavy portion takes hold

 

Falling all around and in, formed pools leave their mark 

Reflections abound and around 

A cooling, refreshing breath seeps in 

 

Wipe to White 

 

A rest 

 

A bath

 

Into our heart, thunderous applause 

Rolling, moving, forward pushing

Transforming the heart, beating receding into the fog

 

The eco ecco rolling straight, progressing

Permanently regal and royal 

Flying over; pattern making

As it bleeds into a spiral pass, rotating on center

 

Wipe to Black  

 

A reset 

 

Finding that center

 

Shepherding the way primal farming 

Old world connection 

Passive, Land, Pastoral

 

Wipe to White again

 

Processing

 

Digesting

 

Processing, processing, processing 

Fibers, Rich, Soft, Light

 

Sheeting

Threading with a play of line 

 

Wipe to White

 

Dancing 

 

Now to enliven

 

Processed now 

Wipes, sweeps, falling into 

Pillowed Fluffy Clouds

 

We arrive back to one 

Clouds behind a frosted panel 

A dance of color and shape, eye perception takes hold

Waking, vibrant

We are welcomed back 

 

FAQ's

1. The IPad controller is off

 - First check to see if it's still plugged in. 

 - Try to hard reset (hold the power and volume buttons for 5 seconds)

 
2. Video no longer responds

Check that the system rack has power. Check that the computer labeled “MAC-01” or “MAC-02”  is powered on, if not press the power button on it. Otherwise please contact hiddenlemons for additional support