hiddenlemons designed the Avocado Green Mattress Experience Centers in Pasadena, CA, and on 5th Ave. in New York, NY.

 

These experience centers were conceived as more than a retail space. They were intended to be a multisensory brand immersion that conveys Avocado’s core values of sustainability, comfort, and community. The crown jewel of The Experience Center is The Sleep Experience, an immersive way to understand what a night’s sleep feels like on an Avocado mattress.

 

Using the sights and sounds of the Avocado Green Mattress story, the 15-minute session includes custom media, projections, scent, lighting, and score to showcase sunsets, nighttime skies, and circadian lighting and binaural beats to move guests into a state of deep relaxation.​​​